The story
Wearing Nike Kyries in his first few seasons in the NBA, Isaac then found himself injured for two seasons, unable to take the court. But after making his long-awaited return to the Magic roster, Isaac briefly opted for his trusty Nike Kyrie 5s, before making a the unusual decision to begin his own shoe brand, dubbed UNITUS. The faith-based clothing company aims to instill its products with elements of Isaac’s deeply held beliefs, and released its first signature sneaker, the Judah 1, in time for the 2023-24 season.







