Designed by Spencer Dinwiddie, the K8IROS 8.1 is the first shoe from his new company. The first edition on sale to the public is the PERCEPTION colorway (pictured).

The shoe uses a new foam called KronoFoam, of which Dinwiddie said “I know y’all have been curious but this ain’t Boost, NRGY, or any other name you want to give ETPU”. The company appears to be on track to marketing the shoe to a larger audience, with initial sales of a small set of colorways and a customizable version available at projectdream.io. Dinwiddie is also building excitement for the brand by auctioning off his one-of-a-kind game-worn shoes, featuring a new custom design for all 82 NBA games.