The D.O.N. Issue #1 is sophomore guard Donovan Mitchell’s first signature shoe with adidas and is set for release in July 2019 at a relatively affordable $100. Standing for “Determination Over Negativity,” the low-top D.O.N. looks to borrow Bounce cushioning and design lines from the Pro Bounce and Harden shoes, as well as the comfort collar of the new Marquee Boost. The first colorway, in striking blue and red, appears to take inspiration from Mitchell’s Spida nickname.
When asked to talk about why this shoe means so much to him, Mitchell responded, “My message with this shoe is that it’s for kids not only your age, but younger than you guys, older than you guys, just [for those who] believe that they can do anything. You don’t have to be the number one recruit, you don’t even have to be a basketball player. I just want this to send a positive message to make kids feel inspired that they can be what they want to be.”