Austin Reaves is an American forward on the Los Angeles Lakers, and signed an interesting endorsement deal with under-the-radar Chinese brand Rigorer in 2022. Reaves, who went undrafted in 2021 out of Oklahoma, initially wore their flagship War Ender 1.0 silhouette, but now has a signature shoe all his own, the AR1! As of late 2023, Reaves has negotiated a partial ownership stake in Rigorer.
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