Nowitzki has been with Nike for over two decades, since he signed with Nike Germany before entering the NBA. The future Hall of Famer has been wearing versions of Nike Air Max shoes for several seasons, but in 2017 returned to the popular Hyperdunk line. During the 2010-11 season, Nowitzki was a key endorser of the Hyperdunk 2010, which he wore on route to an NBA championship.