The story
His signature shoe, the Nike Ja, made a huge splash ever since it was first teased in a Nike IG post. But despite the shoe’s massive success on the market, Morant’s off-court troubles led Nike to rethink its strategy with its newest signature athlete.
After more than a year to let the dust settle (and for Morant himself to prove he could behave), Nike went ahead and released the Ja 2.
Before his signature years, Ja was spotted in the Nike Adapt BBs and Kyrie 5s, debuted the highly anticipated Kyrie 6s, and headlined the futuristic Adapt BB 2.0 shoes during the Orlando Bubble.






























