Drafted 1st overall in 2025 by an already-strong Dallas Mavericks team, Cooper Flagg is heralded by some to be among the next generation of great American basketball players. At the outset of his NCAA career with the Blue Devils, Flagg signed a major deal with New Balance, which should carry through his early professional career in the NBA. His first shoe in a Mavs uniform has been the New Balance Hesi Low V2.

Playing with the US Select Team, Flagg flashed a pair of blue and white Sabrina 1s while showing the team of future US Hall of Famers that he might already belong in the NBA.