Zion Williamson, the 1st overall pick in the 2019 NBA draft, is built like a linebacker but dunks with the finesse of Dominique Wilkins. In July 2019, Williamson signed a multi-year endorsement deal with Jordan Brand (rumored to be worth north of $70M), which will see him headlining the Air Jordan 34 in his rookie season.  A potential signature sneaker appears to be likely in the coming years with Jordan Brand too, assuming Zion’s potential pans out.

On February 20, 2019, in a highly anticipated game against UNC, he left the court with a knee injury after blowing out his PG 2.5s in the first minute of the game. After returning to the court, Zion would wear a customized pair of heavy duty Nike Kyrie 4s, which Nike had specially designed to support his massive, quick-moving frame.