Isaac Okoro is an American forward on the Cleveland Cavaliers, drafted 5th overall in 2020. He wore Curry 7 shoes for the Under Armour-sponsored Auburn Tigers in the NCAA, and then proceeded to wear Kobes for his first few season.
But in late 2023, Okoro made a splash by signing an endorsement deal with outdoor footwear brand HOLO. The deal was especially fascinating as Okoro is said to have taken an equity piece in the brand, which potentially sets him up for a massive payday if the company takes off. In the meantime, Okoro will be headlining the brand’s new basketball silhouette.
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