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De’Aaron
Fox

Drafted 5th overall by the Sacramento Kings, De’Aaron Fox signed a multi-year endorsement deal with Nike prior to the 2017 draft. After his contract elapsed, Fox made the splashy decision to sign with the Curry sub-brand of Under Armour. He is the first athlete — besides Steph Curry himself — to have a signature shoe under the Curry brand. His shoe, the Curry Fox 1, debuted in late 2024.

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4.8/5 critics' average

Check price at Under ArmourFrom $125.00 at Under Armour (as of Oct 18, 6:20 AM EDT)
De’Aaron Fox
10shoes on record
10PEs on record

Latest PEs

Shoe history

Curry D. Fox 2 Curry D. Fox 2 Previously worn 4.6/5
Check price at Under ArmourFrom $107.97 at Under Armour (as of Oct 18, 6:20 AM EDT)
Curry Fox 1 Curry Fox 1 Previously worn 4.9/5
Check price at Under ArmourFrom $107.97 at Under Armour (as of Oct 18, 6:20 AM EDT)
Nike Air Zoom GT Cut Nike Air Zoom GT Cut Previously worn 4.3/5
Check price at AmazonFrom $175.00 at Amazon (as of Oct 18, 6:20 AM EDT DetailsProduct prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon.com at the time of purchase will apply to the purchase of this product.)

The story

Early in his career, Fox wore Nike PG1 kicks during the 2017 Summer League, and was known for sporting Kobe 9 shoes during Kentucky’s run at the 2017 March Madness tournament. He became the top target for shoe companies prior to the 2017 NBA Draft after his college rival, Lonzo Ball, decided to start his own company alongside his notorious father.

In his first few seasons, Fox was known for his heavy rotation of high tops, trading between the Jordan XX8s, as well as the Kobe 9 and 10 hightop versions. In 2025-26, Fox headlined his second signature shoe, the Curry Fox 2, in his first full season with the San Antonio Spurs.

Nike had embraced Fox’s larger-than-life personality, gifting him with a whimsical pair of Dragonball Z-inspired Kobe AD PEs. At the end of 2017, Fox gave GQ a tour of his rare shoe collection, including some that he wears on the court.