
In April 2024, it was announced that Joel Embiid had made the intriguing decision to part ways with Under Armour — with whom he had been signed since early 2020 — and join…Skechers! While Skechers is not a traditional basketball powerhouse, it’s actually beginning to make inroads with hoops players, and Joel Embiid is a huge get for a brand that is more associated with geriatric slip-ons than it is with NBA hard courts.
As with Under Armour (who gifted him the short-lived signature Under Armour Embiid 1), Skechers has offered up the signature SKX JE 1, which is about as plain a low-cut silhouette as you can imagine. But good for Joel.
Prior to both of these deals, Embiid had been signed with Adidas during his first few injury-prone seasons. The Three Stripes had convinced him to showcase various budget models like the adidas Mad Bounce and the adidas Light Em Up 2.
When asked if he would ever consider signing with Lonzo Ball’s Big Baller Brand, Embiid jokingly responded that it would take $1 billion. The comment came on the heels of a $10,000 fine after Embiid directed some foul language at LaVar Ball on Instagram Live.
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