On January 14, 2020, it was announced that Joel Embiid will be the next Under Armour athlete to receive a signature shoe. While details remain scarce, the name – Under Armour Embiid 1 – and a rough release date – Fall 2020 – have been confirmed.
In October 2018, Embiid signed a multi-year endorsement deal with Under Armour, making him the highest paid big man on a shoe deal. He’s currently the face of the HOVR Havoc hightop silhouette.
Prior to that deal, after injuries and recovery setbacks, Joel Embiid finally made his NBA debut with the Sixers in the 2016-17 season. Like his career, his shoe choices have gone against the grain. In his first few seasons, Embiid was signed with Adidas, who convinced him to showcase various budget models like the adidas Mad Bounce and the adidas Light Em Up 2.
When asked if he would ever consider signing with Lonzo Ball’s Big Baller Brand, Embiid jokingly responded that it would take $1 billion. The comment came on the heels of a $10,000 fine after Embiid directed some foul language at LaVar Ball on Instagram Live.