On January 14, 2020, it was announced that Joel Embiid will be the next Under Armour athlete to receive a signature shoe. The Under Armour Embiid 1, announced in August of 2020, makes Embiid a rare breed in the NBA: a big man with a signature sneaker.

In October 2018, Embiid signed a multi-year endorsement deal with Under Armour, during which time he’s worn UA’s HOVR Havoc silhouette.

Prior to that deal, Embiid was signed with Adidas during his first few injury-prone seasons. The Three Stripes had convinced him to showcase various budget models like the adidas Mad Bounce and the adidas Light Em Up 2.

When asked if he would ever consider signing with Lonzo Ball’s Big Baller Brand, Embiid jokingly responded that it would take $1 billion. The comment came on the heels of a $10,000 fine after Embiid directed some foul language at LaVar Ball on Instagram Live.