Markelle Fultz, drafted 1st overall in 2017 out of Washington, signed his first shoe deal with Nike on June 16, 2017 after wearing Air Jordan Retro 12 shoes during his final year in college. Nike also signed the previous two number 1 picks, Karl-Anthony Towns and Ben Simmons.

During the 2017 summer league and rookie promotion tours, Fultz was spotted wearing the popular PG1 shoes and Hyperdunk 2017 shoes. But when Fultz finally made his triumphant return with the Sixers in March after a season-long shoulder saga, he flashed the statement-making Kith Nike LeBron 15s.