On December 26, 2019, Doncic signed a multi-year deal with Jordan brand. As a sneaker free agent, Doncic had been wearing everything from Curry 7s to Kobe 4 Protros early in the 2019-20 season, but now he’ll be headlining Jordan’s most important silhouette: the Air Jordan 35.

His first proper PE with Jordan Brand dropped in April 2020, with the ‘Mindfulness’ version of the Air Jordan 1.

During his rookie season, Doncic lit up the league and became something of a sneaker sensation, wearing all kinds of flashy colorways of Nike’s flagship models. He was spotted wearing Kyries, PGs, Kobes and Hyperdunks throughout his ROY campaign. He was drafted 3rd overall in the 2018 NBA draft and typically wore Nike Hyperdunk 2017 Low shoes on court in the EuroLeague.