King James is an endorsement juggernaut, and his shoe deal with Nike is rumored to be worth more than a billion dollars. In addition to his main signature shoe with Nike, now on its 17th version, LeBron James also lends his name to Nike’s Zoom Soldier line.
The history behind James’ deal with Nike suggests that it was not always a foregone conclusion that he would be Michael Jordan’s replacement. When James was still in high school, he was offered $10 million by Reebok and turned it down, before signing an $80 million deal with Nike shortly after.
While LeBron got a monster shoe deal, his first shoe, the Nike Air Zoom Generation, was not named after him, even though its design was inspired by his favorite car at the time, the Hummer H2. The shoe, now affectionally known as the LeBron 1, was, however, the last shoe in James’ line to not carry his name, with the Nike Zoom LeBron 2 starting a line of shoes that will likely continue well into LeBron’s retirement. This will put him alongside Michael Jordan and Kobe Bryant as the only players whose signature lines were not discontinued when they stepped away from the NBA.
Player Editions (PEs and Colorways
January 15, 2020 - All grey
January 13, 2020 - 'Air Zoom Generation'
January 11, 2020 - 'I Promise'
January 7, 2020 - 'Yeezy'
January 5, 2020 - LeBron James PE
December 29, 2019 - 'More Than An Athlete' Orange
December 29, 2019 - All white with orange swoosh
December 25, 2019 - 'China Moon'
December 25, 2019 - 'More Than An Athlete' Blue
December 17, 2019 - Lakers colors
December 15, 2019 - Lakers purple and yellow
December 13, 2019 - 'Volt'
December 11, 2019 - All black with white swoosh
December 8, 2019 - All Yellow
December 6, 2019 - Grey and yellow
December 4, 2019 - Yellow and purple
December 1, 2019 - '2K'
October 30, 2019 - 'Red Carpet'
March 17, 2019 - 'Watch the Throne'
November 21, 2018 - 'More Than a Game'
September 30, 2018 - Black and gray
June 1, 2018 - Black with multicolored band
May 27, 2018 - 'Four Horsemen'
May 13, 2018 - 'Just Do It'
April 18, 2018 - 'Black Bright'
April 2, 2018 - Grey with orange highlights
March 27, 2018 - 'South Beach'
March 21, 2018 - 'Cereal'
February 18, 2018 - 'Kith x LeBron 15'
November 13, 2017 - 'Veterans Day'
February 19, 2017 - White with black strap
June 1, 2015 - Maroon
May 14, 2015 - Orange and navy
June 1, 2013 - Black with gold swoosh
June 1, 2012 - Red with gold swoosh
June 1, 2011 - White with red swoosh
June 7, 2007 - 'Witness'