Recently freed from the shackles of his family’s failed Big Baller Brand, Ball has mostly been opting for Kobe sneakers, wearing the stylish Kobe AD Exodus shoes and other old Kobes during much of his time with new team the New Orleans Pelicans.
In college, Lonzo Ball sported adidas Harden Vol. 1 kicks in UCLA colors. After declaring for the draft, the second overall pick was rebuffed by Nike, adidas and Under Armour after seeking a co-branding deal rather than a standard sponsorship arrangement. That didn’t stop his family’s Big Baller Brand from releasing the signature ZO2 Prime shoe on May 4, 2017, which Lonzo planned to wear once he joined the NBA. Design flaws with the original shoe, however, scuttled those plans and the shoe was replaced by the ZO2 Prime Remix on September 21, 2017.
Younger brothers LiAngelo and LaMelo — each of whom had their own Big Baller Brand signature shoes prior to the company’s demise — are trying their hand in overseas pro leagues, and hoping to use that experience as a springboard to the NBA.