Lonzo Ball is a point guard on the New Orleans Pelicans, drafted 2nd overall in the 2017 NBA draft.
As a member of the UCLA Bruins, Lonzo Ball sported adidas Harden Vol. 1 kicks in the team’s colors. After declaring for the draft, the projected top-3 pick was rebuffed by Nike, adidas and Under Armour after seeking a co-branding deal rather than a standard sponsorship arrangement. That didn’t stop his family’s Big Baller Brand from releasing the signature ZO2 Prime shoe on May 4, 2017, which Lonzo planned to wear once he joined the NBA. Design flaws with the original shoe, however, scuttled those plans and the shoe was replaced by the ZO2 Prime Remix on September 21, 2017.
Younger brothers LiAngelo and LaMelo — each with their own Big Baller Brand signature shoes — are trying their hand in European pro leagues, and hoping to use that experience as a springboard to the NBA.