Drafted 5th overall by the Sacramento Kings, De’Aaron Fox signed a multi-year endorsement deal with Nike prior to the 2017 draft, but has now parted ways with Nike, and made the splashy decision to sign with the Curry sub-brand of Under Armour, after flirting with the Curry Flow 10s for much of the 2022-23 season. Fox will primarily be headlining the retroed Curry 2 Low Flotro silhouette.

Early in his career, Fox wore Nike PG1 kicks during the 2017 Summer League, and was known for sporting Kobe 9 shoes during Kentucky’s run at the 2017 March Madness tournament. He became the top target for shoe companies prior to the 2017 NBA Draft after his college rival, Lonzo Ball, decided to start his own company alongside his notorious father.

In his first few seasons, Fox was known for his heavy rotation of high tops, trading between the Jordan XX8s, as well as the Kobe 9 and 10 hightop versions. This season, Fox is headlining the Air Zoom GT Cut, moving on to a more traditional, flagship silhouette from Nike.

Nike had embraced Fox’s larger-than-life personality, gifting him with a whimsical pair of Dragonball Z-inspired Kobe AD PEs. At the end of 2017, Fox gave GQ a tour of his rare shoe collection, including some that he wears on the court.