Carmelo Anthony, a longtime pitchman for Nike’s Jordan brand, signed his original shoe deal in 2003 at the age of 19 and was paid $3.5 million per year for six years. The following year, his first signature shoe, the Jordan Melo 1.5 was released.
His signature shoe line was discontinued after the the Jordan Melo M13, the 13th edition of the shoe, was released in early 2017.
In the twilight seasons of his career, Anthony mostly avoided wearing his own signature shoe and instead opted for flagship Jordan Brand shoes like the Air Jordan 36s.
His shoe was always among the less popular signature sneakers in the league, worn by fewer players than the kicks of Kevin Durant, Damian Lillard or Kyrie Irving. Nevertheless, shoe aficionados had a soft spot for some of Melo’s most successful kicks which, in their brightest moments, tended to adapt and improve upon the Air Jordan release of the time.
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