Carmelo Anthony, a longtime pitchman for Nike’s Jordan brand, signed his original shoe deal in 2003 at the age of 19 and was paid $3.5 million per year for six years. The following year, his first signature shoe, the Jordan Melo 1.5 was released.
His signature shoe line was discontinued after the the Jordan Melo M13, the 13th edition of the shoe, was released in early 2017.
Now with the Trail Blazers, it seems like Anthony has avoided wearing his own signature shoe in this mini-comeback bid, and instead is opting for the Air Jordan 34s.
His shoe was always among the less popular signature sneakers in the league, worn by fewer players than the kicks of Kevin Durant, Damian Lillard or Kyrie Irving. Nevertheless, shoe aficionados had a soft spot for some of Melo’s most successful kicks which, in their brightest moments, tended to adapt and improve upon the Air Jordan release of the time.