The story
Kobe became only the second player (after Michael Jordan) to continue to receive updates to his signature shoe line after retirement. The Nike Kobe AD was the first post-retirement shoe for Bryant and a new shoe was planned for each season in perpetuity until his death in January 2020. The current plans for his shoe line remain unclear.
Despite his passing, Kobe’s shoes are still by far the most popular signature sneaker line in the NBA, worn by dozens of players across all positions and playing styles.













